BRANDING & PRODUCT DESIGN
How might we design and build a platform that connects people, who're interested in entrepreneurship, spirituality and personal development in an authentic way?
Mindset Couples is one of my favorite projects to work on, because I had the opportunity to try something new, with my first Brand Identity project and combine it with my knowledge from university in developing products that people (hopefully) love.
To develop the brand and the product, we went through different processes, but they have some overlapping components. We looked at:
- brand values
- the ideal target group
- their pain points and needs
- competitors & more
The process was a back and forth of getting to know the idea and the brand, talking about brand values and attributes, about business goals and translating that into a visual language.
The product prototype
This is the first version of the app, which has been developed using the Design Sprint process.
What We Did (In A Nutshell)
- Brand Definition & Strategy
- Competitors Research
- Visual Brand Identity
- Design Sprint
Interesting books and resources for this project:
- Sprint: How To Solve Big Problems And Test New Ideas In Just Five Days by Jake Knapp
- GV's Sprint Process in 90 Seconds
- Identity Design: Branding by The Futur